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Flow and dwell time

Visitor flow is the aggregate path that visitors choose to take through an area.

Dwell time can be derived from this information to identify where customers are choosing to spend more time.

Both can reveal many different things about your visitors, retailers, promotional activities and your layout.

Until now the different technology attempting to track visitors has been a combination of cumbersome, inaccurate, invasive or prohibitively expensive.

Foot Path changes all that by harnessing exclusive mobile phone tracking technology and represents a genuine breaktrough in this field.

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The Benefits of Flow Tracking and Dwell Time


FootPath is a genuine breakthrough retail solution. It can gather information on pedestrian flow and dwell time on a continuous basis, 24 hours a day 365 days a year, using patent pending mobile phone tracking technology.

Understanding how people are moving around a space provides a range of actionable insights.

Performance

  • Improve your retail tenancy mix and attract more shoppers to your centre
  • Maximise the revenue from tenant stores by optimizing the layout of the centre


Lettings/Rental

  • Optimise the price of retail lettings by understanding the impact of a store's position on its rent per square meter
  • Target potential tenants for empty lots by understanding which stores visitors consider complementary
  • Reduce rental disputes by using localised traffic data
  • Present tenants with actual shopper movement to demonstrate traffic past the site and linkages between complimentary retailers


Operations

  • Optimise staffing levels according to visitor flow in specific areas of your space to enhance customer service and reduce costs
  • Reduce visitor bottlenecks by understanding people flow at peak times
  • Optimise maintenance schedules by understanding common visitor routes


Marketing

  • Quantify the value of particular promotions or centre events
  • Optimise the price of advertising space within your space
  • Increase value from your marketing spend by more specifically targeting your advertising and promotions
  • Attract new revenue through sponsorship, advertising and on-mall trading with proof of potential customer exposure


There are many applications for FootPath with the more obvious ones being shopping centres, large format retailers, transportation hubs and entertainment arenas.

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Real time portal

The FootPath solution provides a wealth of different reports in a variety of formats, customised to provide the insights you are after.










The following metrics are provided as standard:

  • Visitor numbers by hour, day , week and month
  • Visitor type (e.g. shopper, local worker, walk-through, leisure seeker)
  • Dwell times by day , week and month
  • Distribution of dwell (how many stay under 30 mins, 1-2hrs etc)
  • Frequency of visit
  • Shopper hours
  • Heat map - a map of the centre colour coded to show the most/least visited areas of the map
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