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Important questions

Typical questions that venues want answered:

 

  • How effective was the media campaign in attracting visitors to the venue?
  • Which areas complement each other and which anchor or attract the most traffic?
  • What is the venue’s optimal staffing level broken down by day of week, time of day, and department?
  • Where are traffic 'bottlenecks' and where do clients dwell?
  • What is the value of a specific tenancy, or anchor store?
  • How can I get clients out of the car park and into the the venue as efficiently as possible?
  • How can I measure the worth of advertising throughout my venue?
  • What is the dwell time and traffic around promotional product positions?
  • How can I best layout attractions to optimise sales conversion?
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Gaming Venues and Casinos


Beonic innovations are at the forefront of customer facing technologies in casinos and gaming venues. Our industry leading flow and dwell time tracking combines with best in class traffic metrics to offer unrivalled insights into your customer's behaviour.

Flow Tracking and Heat Maps
Optimising your venue based on actual customer movement is always the objective, however one off surveys can only tell you so much. Beonic bring you a revolutionary new solution able to provide continuous, accurate flow tracking and analysis throughout your venue.

Dwell Time
Knowing not only where people go but actually how long they dwell in specific isles, in front of advertisements and other fixtures allows you to better identify the needs of your customers and optimise the performance of specific areas.

Traffic Analysis
Integrating people counting data with sales data provides insights into your levels of customer service, queue optimisation, effectiveness of advertising and various other performance benchmarks.

Every venue we work with has a range of different requirements, for more detail on how Beonic solutions can specifically contribute to your venue we offer free consultancy.

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Latest deals

Fully managed on-line visitor
traffic intelligence and reporting
starting from

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$149/month*

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Get real stories

Read first hand the real World
benefits of working with Beonic.



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Traffic analytics enable venues to understand why, how and when clients visit specific areas and facilitate good management decisions on operational issues to improve venue performance, operations and marketing.

Performance

  • Continuously benchmark the popularity of different zones, food outlets, stores, bars, areas and activities
  • Ensure staffing is balanced to meet actual traffic demand at specific times and specific areas
  • Tailor venue design, layout and product placement to match actual client behaviour


Operations

  • Improve layout and reduce pedestrian bottlenecks by understanding people flow at peak times
  • Optimise maintenance schedules by understanding the 'most trodden' routes
  • Ensure staffing in different areas is meeting traffic demand to optimise client service and participation


Marketing

  • Quantify the impact of particular promotions or events
  • Accurately evaluate the value of advertising space within your venue
  • Increase value from your marketing spend by targeting categories/segments for your advertising and promotions
  • Quantify the value of specific isles or promotional stands and product positions
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Importance of accuracy

Say you've implemented a strategy to achieve a 1% increase in participation conversion and estimate it's worth a 3% profit gain to your company.

Confusingly, after implementing your strategy, you discover no relationship. This is more commonly due to inaccurate sensors than anything else.

If you are using sensors that are only 75% accurate then you are not going to be able to accurately detect a 1% sales conversion rise.

Our sensor range

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