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Important questions

Typical questions:

 

  • How effective was the media campaign in attracting visitors to the facility?
  • Which areas complement each other and which anchor or attract the most traffic?
  • What is the facility’s optimal staffing level broken down by day of week, time of day, and department?
  • Where are traffic 'bottlenecks' and where do clients dwell?
  • What is the value of a specific tenancy, or anchor store?
  • How can I get clients out of the car park and into the facility as efficiently as possible?
  • How can I measure the worth of advertising throughout my facility?
  • What is the dwell time and traffic around promotional product positions?
  • What impact have recent changes had on traffic flow, dwell and queue times?
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Public Facilities, Transport Hubs & Airports


Beonic innovations provide control and returns at some of the largest public facilities in Australia. Our industry leading flow and dwell time tracking combines with best in class traffic metrics to offer unrivalled insights into your customer's behaviour.

Flow Tracking and Heat Maps
Optimising your facility based on actual customer movement is always the objective, however one off surveys can only tell you so much. Beonic bring you a revolutionary new solution able to provide continuous, accurate flow tracking and analysis throughout your facility.

Dwell Time
Knowing not only where people go but actually how long they dwell in specific areas, in front of advertisements and other fixtures allows you to better identify the needs of your customers and optimise the performance of specific areas.

Traffic Analysis
Integrating people counting data with sales data provides insights into your levels of customer service, queue optimisation, effectiveness of advertising and various other performance benchmarks.

Every facility we work with has a range of different requirements, for more detail on how Beonic solutions can specifically contribute to your facility we offer free consultancy.

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Latest deals

Fully managed on-line visitor
traffic intelligence and reporting
starting from

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$149/month*

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Get real stories

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benefits of working with Beonic.



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Traffic analytics enable facilities to understand why, how and when visitor's go to specific areas and facilitate good management decisions on operational issues to improve facility performance, operations and marketing.

Performance

  • Continuously benchmark the popularity of different zones, food outlets, stores, utilities, areas and activities
  • Ensure staffing is balanced to meet actual traffic demand at specific times and specific areas
  • Tailor facility design, layout and services to match actual client behaviour


Operations

  • Improve layout and reduce pedestrian bottlenecks by understanding people flow at peak times
  • Optimise maintenance schedules by understanding the 'most trodden' routes
  • Ensure staffing in different areas is meeting traffic demand to optimise client service and participation


Marketing

  • Quantify the impact of particular promotions or events
  • Accurately evaluate the value of advertising space within your facility
  • Increase value from your marketing spend by targeting categories/segments for your advertising and promotions
  • Quantify the value of specific tenancies or promotional positions
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Importance of accuracy

Say you've implemented a 'sure fire' strategy to achieve a 1% increase in visitor traffic through your facility.

Confusingly, after implementing your strategy, your traffic counters show no difference. This type of scenario commonly occurs due to the inaccuracy of old or out of date traffic sensors.

If you are using sensors that are only 75% accurate, then you are not going to be able to accurately detect a 1% sales conversion rise.

Our sensor range

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