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Questions Retail

Questions retailers want answered:


  • If I increase advertising, will this translate to more sales or is it better to add labour to convert the existing level of traffic?
  • What is the best staffing level broken down into day of week and time of day for each store?
  • What is the variation in sales skills of my store people?
  • Who needs some sales skills education, and who’s experience should I tap into?
  • How can I improve delivery of promotional messages, & what is the measured effect on sales?
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Retail Stores


As a retailer experiences growth their ability to monitor individual stores performance comes under strain. Old systems and intuitions may not scale up, different regions individual demographics make a 'One size fits all' approach less effective and common performance benchmarks become problematic. Keeping objective becomes a challenge.

Establishing new and effective systems and metrics
to monitor individual store performance becomes
a priority.

Beonic has supported many retailers in
establishing 'industry best practice'
methods of monitoring key
operational benchmarks
across their stores.

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Improvements in customer service,

staff rostering and sales conversion can be rapidly achieved with Traffic Insight.



Improvements in marketing effectiveness

can be achieved by using Beonic Media to manage digital signage within your stores.

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Latest deals





Fully managed on-line visitor traffic
intelligence and reporting from...


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$149/Month*

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Get real stories

Read first hand the real World
benefits of working with Beonic.



Learn more

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Traffic analytics help specialist retailers understand why and when customers visit their stores and help management handle a range of day-to-day operational issues to improve the bottom line.

Analysing sales figures in isolation leaves huge unknowns for decision makers trying to improve performance. This is because sales figures are a reflection of the end result of the many factors that actually drive customers to purchase.

Factors critical to improving sales figures are:


  • Media and advertising effectiveness
  • In-store staffing levels
  • Salesperson effectiveness and sales conversion
  • Store design, signage and merchandising
  • Inventory holdings
  • Competitive activity
  • Pricing


Accurate comparitive benchmarks enable you to really understand and better control the driving forces behind sales.

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Importance of accuracy

Say you've implemented a strategy to achieve a 1% increase in sales conversion and estimate it's worth a 3% profit gain to your company.

A common puzzle for retailers is that after implementing strategies to raise staff performance they can't measure a rise in sales conversion. This is usually due to inaccurate IR beam counters.

If you are using sensors that are only 75% accurate then you are not going to be able to accurately detect a 1% sales conversion rise.

Our sensor range

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