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Important questions

Typical questions that shopping centres want answered:

  • How effective was the media campaign in attracting shoppers to the centre?
  • Which tenancies are complimentary or attract the most traffic?
  • What is the centre’s optimal staffing level broken down by day of week, time of day, and department for each store?
  • Where do shoppers dwell?
  • How can I improve delivery of promotional messages, and what is the directly measured effect on sales?
  • How can I get shoppers out of the car park and into the shopping malls as efficiently as possible?
  • How can I generate and manage advertising revenue throughout the whole centre?
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Shopping Centres


Beonic innovations are at the forefront of customer facing technologies in shopping centres. Our industry leading flow and dwell time tracking combines with best in class traffic metrics to offer unrivalled insights into your customers behavior.

Flow Tracking and Heat Maps
Optimising your centre based on actual customer movement is always the objective, however one off surveys can only tell you so much. Beonic bring you a revolutionary new solution able to provide continuous, accurate flow tracking and analysis throughout your centre.

Dwell Time
Knowing not only where people go but actually how long they dwell in front of products, advertisements and other fixtures allows you to better identify the needs of your customers and quantify the value of specific areas.

Traffic Analysis
Integrating people counting data with sales data provides insights into your levels of customer service, effectiveness of advertising and various other performance benchmarks.

Every centre we work with has a range of different requirements, for more detail on how Beonic solutions can contribute to your centre we offer free consultancy.

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Latest deals

Fully managed on-line visitor
traffic intelligence and reporting
starting from

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$149/month*

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Get real stories

Read first hand the real World
benefits of working with Beonic.



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Traffic analytics help shopping centres understand why, how and when customers visit specific categories of stores and help management handle a range of day-to-day operational issues and to improve the bottom line.

Lettings/Rental

  • Improve your retail tenancy mix and attract more shoppers to your centre
  • Optimise the price of retail units by understanding the impact of a store's position on its rent per square meter
  • Promote empty lots by understanding which stores or categories consumers consider complementary
  • Present actual shopper movement to demonstrate traffic past the site and linkages between the site and different categories


Operations

  • Improve layout and reduce pedestrian bottlenecks by understanding people flow at peak times
  • Optimise maintenance schedules by understanding the 'most trodden' routes
  • Ensure store staffing in different areas is meeting traffic demand to optimise customer service/sales conversion


Marketing

  • Quantify the impact of particular promotions or events
  • Optimise the pricing of advertising space within your centre/store
  • Increase value from your marketing spend by targeting categories/segments for your advertising and promotions
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Importance of accuracy

Say you've implemented a strategy to achieve a 1% increase in sales conversion and estimate it's worth a 3% profit gain to your company.

A common puzzle for retailers is that after implementing strategies to raise staff performance they can't measure a rise in sales conversion. This is usually due to inaccurate IR beam counters.

If you are using sensors that are only 75% accurate then you are not going to be able to accurately detect a 1% sales conversion rise.

Our sensor range

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