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Important questions

Typical questions that supermarkets want answered:

  • How effective was the media campaign in attracting shoppers to the supermarket?
  • Which product categories are complimentary and which attract the most traffic?
  • What is the supermarket’s optimal staffing level broken down by day of week, time of day, and department?
  • Where do shoppers dwell?
  • How can I improve delivery of promotional messages, and what is the directly measured effect on sales?
  • How can I get shoppers out of the car park and into the isles as efficiently as possible?
  • How can I generate and manage advertising revenue throughout the whole supermarket?
  • What is the dwell time and traffic around promotional product positions?
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Supermarkets


Beonic innovations are at the forefront of customer facing technologies in supermarkets. Our industry leading flow and dwell time tracking combines with best in class traffic metrics to offer unrivalled insights into your customers behaviour.

Flow Tracking and Heat Maps
Optimising your supermarket based on actual customer movement is always the objective, however one off surveys can only tell you so much. Beonic bring you a revolutionary new solution able to provide continuous, accurate flow tracking and analysis throughout your supermarket.

Dwell Time
Knowing not only where people go but actually how long they dwell in specific isles, in front of advertisements and other fixtures allows you to better identify the needs of your customers and quantify the value of specific areas.

Traffic Analysis
Integrating people counting data with sales data provides insights into your levels of customer service, queue optimisation, effectiveness of advertising and various other performance benchmarks.

Every supermarket we work with has a range of different requirements, for more detail on how Beonic solutions can specifically contribute to your supermarket we offer free consultancy.

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Latest deals

Fully managed on-line visitor
traffic intelligence and reporting
starting from

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$149/month*

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Traffic analytics help supermarkets understand why, how and when customers visit specific isles and help management handle a range of day-to-day operational issues to improve supermarket performance, operations and marketing.

Performance

  • Continuously benchmark the sales conversion of specific product categories, isles or areas
  • Ensure staffing is balanced to meet actual traffic demand at specific times
  • Tailor supermarket design, layout and product placement to match actual shopper behaviour

    • Operations
  • Improve layout and reduce pedestrian bottlenecks by understanding people flow at peak times
  • Optimise maintenance schedules by understanding the 'most trodden' routes
  • Ensure store staffing in different areas is meeting traffic demand to optimise customer service/sales conversion


Marketing

  • Quantify the impact of particular promotions or events
  • Optimise the pricing of advertising space within your supermarket
  • Increase value from your marketing spend by targeting categories/segments for your advertising and promotions
  • Quantify the value of specific isles or promotional stands and product positions
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Importance of accuracy

Say you've implemented a strategy to achieve a 1% increase in sales conversion and estimate it's worth a 3% profit gain to your company.

A common puzzle for retailers is that after implementing strategies to raise staff performance they can't measure a rise in sales conversion. This is usually due to inaccurate IR beam counters.

If you are using sensors that are only 75% accurate then you are not going to be able to accurately detect a 1% sales conversion rise.

Our sensor range

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