Beonic people-counting systems can calculate a store’s level of sales in relation to the number of people visiting the store: That is, its Sales Conversion Ratio. Beonic’s analytical software calculates the Sales Conversion Rate by correlating data captured from people-counting sensors to revenue figures extracted from cash registers or point-of-sale terminals.

This Sales Conversion Rate is the key to unlocking much better performance in sales. Beonic’s people counting technology provides a measurement tool that allows department stores to experiment with changes and determine what measures are successful in improving sales. Measure and improve is the key to dramatically improving store performance.

Beonic systems enable retailers to make better decisions about optimising their stores by carefully balancing expenses such as staff, advertising, in-store design, product mix and loyalty programs to maximise profit.