Better understand customers and their behaviour
Beonic Technologies' proximity technologies help you understand where customers go, what they interact with, what their return frequency is, and how much they generally spend. Analyse their preferences, buying behaviours and what they are thinking about your brand. Use these powerful insights to contextually communicate with your customers, integrating their physical and digital worlds, building stronger relationships and improving their experience. Build loyal customers and grow your customer base by using these insights to identify behavioural drivers and predict demand.
Understand the number of passers-by in comparison to those coming in and determine peak business hours.
Understand the age and gender of customers.
Quantify store visits, how often customers return and in-store dwell time to understand the impact of promotions, advertising and display changes.
Detect first time visitors versus repeat customers as well as average visit duration and spend. Identify what drives repeat visits.
Understand customer journeys by analysing dwell times and frequency.
Increase average transaction values by positioning promotional items in popular zones for maximum exposure and targeting individualised shopping preferences.
Remove barriers such as long queues to reduce product abandonment and improve experiences.
Understand the effectiveness of different marketing campaigns and promotions.
Understand your total number of customer visits and how many of those visits result
in a purchase, and determine traffic changes based on weather, marketing, seasons
and days of the week.