To make effective management decisions, retailers need to be aware of how many people enter their stores, where they walk and how long they stay there.

Traffic Insight is all about people traffic intelligence - their numbers, their direction, their preferences and their behaviour. When you apply these elements and Traffic Insight Analysis to a shopping centres or retailers, you complete the loop on retail intelligence.

This sophisticated, network-ready people counting system can be tailored for very large, open plan retail environments. The system is designed to suit all organizations - from one store to a national chain with a global portfolio. Every time someone enters or leaves a defined zone within your premises, that person’s presence is monitored and recorded. The information is instantly relayed to the central Traffic Insight database for real time or historical analysis by users on the network.

The Traffic Insight system runs on all supported Microsoft operating systems. It uses internationally recognized software standards with an easy to follow user interface and built-in help and support functionality. The power, ease and speed of report generation, combined with the quality graphics offered by Traffic Insight, is unrivalled.

Visitor traffic is the key to

Retail Performance

With Traffic Insight, you can quickly determine the real performance of your retail operations by accurately monitoring the visitor traffic flows. By comparing this information with sales data, staffing levels, marketing data and design layout, you can now create a new measurement of key performance across all your retail properties.

Traffic Insight will inform you:

• How many people are in a room or zone at any instant
• What percentage walked right compared to left
• Where they went once inside
• How many people have visited certain areas
• Where people go at different times
• Customer conversion statistics
• Service staff productivity