Understand how and why shoppers make decisions on their path to purchase, tracking the impact of signage, packaging and store layouts.
Help consumers find specific products instead of wandering around aimlessly – time is valuable and customer service and assistance is valued.
Alert customers to special offers as they walk past an aisle. Offers include coupons and loyalty rewards. Impact future purchasing decisions and habits and measure marketing effectiveness.
Get an understanding of pack design stand-out power and conversion rate with pre-launch research. Measure the design’s effect on customer behaviour.
Predict market share of new products in the retail space by discovering how consumers respond to a new product on the shelf.
Minimise inventory and out of stocks while enhancing shelf availability.
Find the optimal shelf layout that supports ease of identification and selection.