Develop loyalty and meaningful relationships by giving shoppers what they want when they want it. Identify otherwise anonymous customers and engage with them.
Engage customers with compelling content and create deeper relationships by extending the centre experience to before and after the visit.
Understand who is in your centre, where they spend the most time, what they engage with, and what stores they prefer. Analyse what are the most popular zones and which stores get the most footfall and which are underperforming.
Test what concepts work and what don’t, analysing why shoppers do what they do and go where they go. Understand the impact of new stores as well as the effect of events and pop-up stores.
Protect shoppers and comply with safety regulations.
Enhance centre visits by incorporating value-added elements to provide leisure and entertainment and lessen pain points such as parking issues. Isolate and quantify consumer touch-points that are most responsible for driving satisfaction.
Co-market with retailers to blur the line between online and offline shopping and bring customers through the door.
Use wayfinding to help busy shoppers make their way through a centre by giving them useful and location-relevant information.
Simplify the way employees are managed, reduce costs and increase productivity.
Ensure resources for security and facility management, staffing schedules and maintenance activities are aligned.