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Finding the SweetSpot is about finding the place where people, purse and product come together – the zero moment of truth.
BY Samantha Mimeran / 29 Apr 2016 / No Comments
In today’s connected world, it is more important than ever for retailers to find a way to successfully bridge the gap between mobile and the store. Recent research shows 73% of customers begin their path to purchase on their mobile phones, but 90% of sale still happen in the store. But although shoppers have changed the way they shop, it seems retailers are struggling to keep up – leaving a disconnect between the store and shopper experience.