eBooks

Mind the Gap eBook

BY Samantha Mimeran / 29 Apr 2016 / No Comments

In today’s connected world, it is more important than ever for retailers to find a way to successfully bridge the gap between mobile and the store. Recent research shows 73% of customers begin their path to purchase on their mobile phones, but 90% of sale still happen in the store. But although shoppers have changed the way they shop, it seems retailers are struggling to keep up – leaving a disconnect between the store and shopper experience.

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