Deploying a retail customer loyalty strategy is much more than just offering a discount or coupon. A good loyalty program is the connection between a consumer experience and the customer journey.
Millions are spent annually on "getting people in the door" without an accurate method of evaluation. Traffic Insight gives retailers a better understanding of their marketing and identifies operational processes that may hinder sales.
Creating consumer-centric shopping experiences enables retailers to remain competitive in this ever-changing landscape.
Despite the growth of ecommerce and online shopping over the past decade, customer loyalty is still built in-store, according to a new iModerate research report.
Reliable, accurate people counting metrics are a superior measure of management’s ability to drive people in-store and staff’s ability to convert them to customers. People counting technology helps you uncover actionable insights on customer behaviour that will help you understand your busiest times and align your staff accordingly.
Sales conversion is your best measure of your staff’s ability to turn visitors into customers. If a retailer launches a major marketing campaign without understanding other influencing factors, the campaign may appear to be a total failure. Without the staff to take advantage of the increased traffic generated by marketing, the effect may not even register in sales results. Sales conversion and roster data are critical to reveal what the real situation is at store level.
By looking at the beginning of the sales process rather than at the end, we are able to see more accurately the factors that are affecting the final sales outcome.
This eBook aims to demonstrate an easy-to-use and more objective model that allows retailers to better understand and evaluate marketing. It also aims to identify operational processes that may hinder sales
How do retailers take today's savvy consumer and get her from her mobile to their store? How do retailers build a bridge between mobile and store?
Advanced real-time retail analytics is the future of retail,” Tristan Boyd (Director of Analytics at Beonic Technologies) shares the learnings from a recently commissioned study conducted by Fonterra NZ the world’s largest dairy brand by partnering with Bread talk one of Asia’s largest bakery retail chains, to measure & understand how store performance & customer experience are intrinsically linked & how these data streams can be transformed into actionable business insights to drive revenue and optimize store operations.
Learn more about Traffic Insight and how it provides businesses with real-time information about visitor traffic and traffic flows here.