Customer Understanding

Better understand customers and their behaviour

Use both online and real-world data to get a 360 degree view of who your customers are, what they want and when, where they are from and how they interact with staff.

Beonic Technologies' proximity technologies help you understand where customers go, what they interact with, what their return frequency is, and how much they generally spend. Analyse their preferences, buying behaviours and what they are thinking about your brand. Use these powerful insights to contextually communicate with your customers, integrating their physical and digital worlds, building stronger relationships and improving their experience. Build loyal customers and grow your customer base by using these insights to identify behavioural drivers and predict demand.

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Passer-by Traffic

Understand the number of passers-by in comparison to those coming in and determine peak business hours.

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Demographic Profiling

Understand the age and gender of customers.

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Customer Insights

Quantify store visits, how often customers return and in-store dwell time to understand the impact of promotions, advertising and display changes.

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Loyalty Analytics

Detect first time visitors versus repeat customers as well as average visit duration and spend. Identify what drives repeat visits.

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Heat Mapping

Understand customer journeys by analysing dwell times and frequency.

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Transaction Values

Increase average transaction values by positioning promotional items in popular zones for maximum exposure and targeting individualised shopping preferences.

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Product Abandonment

Remove barriers such as long queues to reduce product abandonment and improve experiences.

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Mobile Marketing Effectiveness

Understand the effectiveness of different marketing campaigns and promotions.

Relevant Products

Traffic Insight

Understand your total number of customer visits and how many of those visits result
in a purchase, and determine traffic changes based on weather, marketing, seasons
and days of the week.

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