Discover how SFMOMA leverages Skyfii to drive guest engagement and improve the museum’s operations with smart museum IoT technology.
SFMOMA view from Yerba Buena Gardens. Photo by Jon McNeal, ©Snøhetta
The San Francisco Museum of Modern Art (SFMOMA) is a premier art museum.
They’re also known for being a pioneer in innovative technology. For this reason, they chose Skyfii’s cloud-based software, technology, and expert data services.
Keep reading to see how Skyfii implemented smart museum technology.
The Challenge Skyfii Solved
SFMOMA wanted to deliver an improved and more engaging experience for its visitors. We achieved this by incorporating Skyii’s IoT products, including People Counting, Insights, and Guest Wifi.
Skyfii’s People Counting Technology
People Counting solutions help SFMOMA measure, predict, and positively improve the visitor experience. The platform also identifies visitor behavior trends to effectively plan its operations and meet the evolving needs of its visitors.
Moreover, our solutions measure aggregate traffic and identify the museum’s most popular areas and paths.
Noah Bartlett, Chief Administrative Officer at SFMOMA, said, “Skyfii simplifies complex data allowing us to program each part of the museum for a maximized visitor experience.”
Skyfii’s IO Insights Technology
Skyfii’s IO Insights technology helps SFMOMA measure the average length of visits. These critical insights identify how many people are in the museum and which exhibitions or amenities are most visited.
As a result, SFMOMA makes informed decisions to impact the visitor experience and their bottom line positively.
Bartlett noted how valuable Skyfii’s reporting tool is when working with the museum’s Board of Trustees and leadership.
He said, “We can produce something quickly and put it in front of our Board to show how the museum performs regarding the visitor’s journey. Before partnering with Skyfii, we didn’t have data to measure ROI or understand our visitor’s journey. We need to understand exhibition visitation and how this ties back to the revenue we are generating.”
When SFMOMA presents a new exhibition or artist, Skyfii’s technology measure change in visitor behavior over time. This allows the museum to understand which exhibitions deliver the highest engagement.
Julie Mehretu, HOWL, eon (I, II), 2017 (installation view, SFMOMA). Photo by Matthew Millman Photography
Skyfii’s IO Engage Technology
In addition, Skyfii’s marketing software delivers personalized engagement. For example, it leverages marketing tools like customer sentiment surveys to understand and improve visitor engagement.
Bartlett added, “Of particular importance to us is how we use the data insight to impact the experience positively. With Skyfii, we optimize every moment for an exceptional visitor experience.”
Parting Words from Skyfii’s CEO
Skyfii is pleased to provide an impactful and innovative visitor experience for SFMOMA’s guests.
“We’re thrilled to work with such a prestigious and technology-forward museum. SFMOMA’s use of our platform sets a precedent for how institutions such as museums should lead visitor experience. We’re fortunate to have SFMOMA as a partner, and we’ll continue to work on innovative ways to maximize their key initiatives,” said Wayne Arthur, CEO of Skyfii.
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