Retail 2025: Unlocking Smarter More Profitable Experiences with Beonic’s AI-Powered Platform
The retail landscape in 2025 is an exciting yet challenging space. In the wake of inflationary pressures, cautious consumer sentiment, and fierce digital competition, retailers must evolve or risk falling behind. But amid these challenges lies opportunity.
How can retailers adapt? By embracing the power of data and AI to optimise operations, enhance customer experiences, and enable smarter decision-making.
At Beonic, we’ve been helping retailers harness data to improve performance for over a decade. Our platform’s real-time, actionable insights empower brands to better understand their visitors and optimise their spaces. As we look ahead, let’s explore how Beonic’s platform can help retailers thrive in the evolving retail environment.
The State of Retail in 2025: A Landscape of Change and Opportunity
According to Inside Retail’s Australian Retail Outlook 2025, 72% of consumers expect to spend the same or less compared to 2024, with affordability at the forefront for 84% of shoppers. While price remains a priority, 85% of shoppers also demand a seamless transition between online and in-store experiences pushing retailers to deliver a true hybrid model.
For department stores, this presents a critical challenge: physical spaces must evolve to meet digital expectations while providing in-person experiences that foster loyalty and drive sales.
To stay competitive, retailers must rethink their approach to layout, staffing, and service delivery. The time to adapt is now and Beonic is here to help.
At the NRF Big Show in New York City and the inaugural APAC Big Show in Singapore, the spotlight was on innovations that reflect the global retail trends reshaping the consumer journey. KPMG’s 2024 APAC Seamless Commerce Report delves into how digital commerce, social commerce, and live-streaming are redefining retail engagement. In fact, 63% of Gen Z shoppers now view social commerce as critical to their shopping experience, and while adoption in Australia remains low, this gap represents an opportunity for forward-thinking retailers.
Department stores also face another pressing issue: customer abandonment. With only 20–30% of floor traffic converting into sales, identifying the "why" behind walkaways is critical. Beonic’s dual-lens approach capturing both behavioural and perceptual data helps retailers understand the root causes of abandonment and turn insights into action.
As retailers face this digital evolution, Beonic’s AI-powered platform offers a solution to transform physical stores into smart, responsive spaces that seamlessly integrate digital tools. From optimising store layouts to real-time staffing and service delivery adjustments, Beonic empowers retailers to stay ahead of evolving customer expectations and deliver superior experiences in an increasingly competitive environment.
Navigating retail challenges 2025 and How Beonic Can Help
In today’s retail environment, there are several key challenges. Here’s how Beonic can help:
- Staff Gaps in High-Need Areas
Customers expect excellent service, but staff shortages during peak hours can lead to missed opportunities. Beonic’s AI-powered platform tracks customer flow in real time, providing actionable alerts to inform teams when additional staff is needed in key areas. This enables quicker responses, fewer lost sales, and a more seamless customer experience.
- Foot Traffic That Doesn’t Convert
More than half of shoppers visit stores to browse, not buy. Beonic’s platform tracks foot traffic patterns, identifying engagement hotspots and underperforming zones. Armed with these insights, retailers can optimise store layouts, reposition products, and create more targeted marketing strategies that increase conversions.
- Optimising Service at the Point of Sale
Even in an increasingly digital world, in-store checkouts remain a pain point for many customers. Long queues and inconsistent service levels can lead to dissatisfaction. Beonic’s solution tracks staffing levels and point-of-sale activity, helping retailers adjust workforce planning based on demand, reducing wait times and improving customer throughput during peak hours.
- Transforming Fitting Rooms into Revenue Engines with Beonic Display
Fitting rooms are pivotal moments in the customer journey—68% of shoppers who use them make a purchase. Yet they’re often unmonitored, understaffed, and frustrating to navigate.
Beonic Display for Fitting Rooms changes that. This smart digital signage solution uses privacy-safe thermal sensors to detect occupancy, display real-time room availability, and direct customers to open rooms—reducing wait times and improving experience.
Beonic Display enables:
- Increased conversion rates through reduced friction and optimised usage
- Optimised staffing with proactive alerts and occupancy visibility
- A premium, seamless customer journey that turns waiting into shopping
Whether it’s a single display managing a single queue or multiple displays balancing traffic across a fitting room bank, Beonic Display supports a range of configurations to suit any store layout.
For over a decade, Beonic has been empowering global retail brands including David Jones, Woolworths, New Balance and Leroy Merlin to unlock the full potential of their data. Our platform delivers invaluable first-party insights that help optimise in-store experiences, drive customer engagement, and enhance tenant performance. As Jonathan Clark, APAC Direct to Consumer Director at New Balance, puts it: “We receive customer traffic and occupancy data, which helps us understand conversion metrics. By integrating with our POS system, the platform gives us a complete view of sales conversion at each store. It’s a comprehensive, all-in-one solution.”
A Real-Time Platform for a Real-Time World
In retail, timely insights are crucial. Beonic’s AI-driven platform aggregates data from various sources, Wi-Fi networks, POS systems, sensors, and more, providing a real-time view of customer behaviour and in-store performance. With Beonic’s intuitive dashboards, retailers can make immediate, data-driven decisions to optimise store operations and customer experiences.
Why AI, Automation, and Real-Time Insights Matter More Than Ever
AI is no longer just an optional luxury, it's becoming a baseline expectation. According to Australian Retail Outlook 2025, AI-driven recommendations will influence up to 40% of purchases in 2025. Meanwhile, 59% of consumers say personalised rewards would significantly improve their shopping experience.
With Beonic, retailers can leverage AI to optimise store layouts, automate decision-making, and streamline staff deployment, all while improving customer satisfaction. Our platform is fully compliant with global privacy standards, including GDPR and CCPA, ensuring that customer data is protected and anonymised.
The Path Forward: Reimagining Retail with Beonic
In 2025, success in retail is about harnessing the power of data to create smarter, more personalised experiences for customers. Beonic helps retailers transform their physical spaces into intelligent places that adapt to customer needs in real time. Whether it's optimising resources, improving customer satisfaction, or enhancing operational efficiency, Beonic is here to support retailers in staying ahead of the curve.
As consumer confidence stabilises and inflation cools, retailers who can deliver both value and experience will thrive. Beonic is committed to helping retailers drive innovation, enhance efficiency, and boost customer satisfaction.
Are you ready to turn your store into a smarter, more profitable space? Let’s talk.
